Brian Tracy is a renowned American-Canadian author, motivational speaker, and self-development coach, widely recognized for his expertise in time management, leadership, and personal productivity. Born in 1944, Tracy has authored over 70 books, including bestsellers like “Eat That Frog!” and “The Psychology of Achievement”. His teachings focus on practical steps that individuals can take to enhance their performance in both personal and professional settings. Throughout his career, Tracy has trained millions of people through seminars, workshops, and online courses, helping them overcome procrastination and achieve their goals.

In “Eat That Frog!” (translated as “Începe cu ce nu-ți place”) Tracy introduces the idea of tackling the hardest tasks first to improve efficiency and reduce stress. His straightforward writing style, combined with actionable advice, has made him a leading figure in the self-improvement industry. Tracy’s work continues to inspire individuals to take control of their time and their lives, offering timeless strategies for success in an increasingly busy world.