Cristian China-Birta, often known as “Chinezu,” is a Romanian digital entrepreneur, blogger, and marketing consultant. With over 15 years of experience in social media and influencer marketing, China-Birta has been at the forefront of shaping Romania’s digital landscape. He is the co-founder of Kooperativa 2.0, an integrated marketing agency, and has led over 500 influencer campaigns. His expertise is deeply rooted in practical experience, and he is regarded as an advisor for businesses seeking to navigate the complex world of influencer marketing.

In addition to his consulting work, China-Birta is a well-known blogger and public speaker, regularly sharing insights into the dynamics of online communication, branding, and digital strategy. His book, “Ce ne facem, dom’le, cu influencerii ăștia?”, is a culmination of his years of experience, offering a guide for both professionals and curious readers on how to successfully collaborate with influencers.