Damon Centola is a professor of communication and sociology at the University of Pennsylvania, where he directs the Network Dynamics Group. His research focuses on how social networks influence behaviors and the spread of ideas, with a particular emphasis on how changes in social dynamics can lead to large-scale shifts in society. Centola’s work bridges disciplines, combining insights from sociology, behavioral economics, and computational modeling to explore the conditions under which social movements succeed.

Centola has published extensively in top academic journals and has received numerous awards for his contributions to the study of social networks. In his popular work, Change: How to Make Big Things Happen (the original version of Cum să schimbi lumea), he presents his findings in a way that is both rigorous and accessible, providing practical strategies for fostering lasting change in business, policy, and everyday life.