Dan Ariely is a renowned professor of psychology and behavioral economics at Duke University. His groundbreaking research focuses on how human behavior often deviates from rational expectations, shaping fields like economics, business, and healthcare. Ariely’s personal experiences, including overcoming severe burns as a young man, deeply influenced his interest in how people perceive pain, value, and decision-making.

A prolific author, Ariely has written several bestsellers, including Predictably Irrational, which explores how seemingly illogical human behaviors follow consistent patterns. Through his work, Ariely aims to bridge the gap between academic research and real-world application, offering readers tools to make better decisions by understanding their own cognitive biases.