Delia Cristina Balaban is a professor at Babeș-Bolyai University in Cluj-Napoca, where she specializes in communication sciences, particularly focusing on advertising, PR, and social media. As a pioneer in the field, she founded and currently directs one of the few advertising programs in Romania. Balaban has a rich academic background, having obtained her PhD and master’s degree from European University Viadrina in Frankfurt, Germany. Her work primarily revolves around the impact of digital media on public communication and consumer behavior, making her a prominent voice in the study of social media influencers.