Larisa Mureșan is a digital marketing expert and researcher based in Cluj-Napoca, Romania. Her passion for marketing began during her high school years, which led her to pursue studies and later a PhD focusing on influencer marketing. Mureșan’s career as a digital marketing specialist has been marked by significant academic and practical contributions, particularly in understanding how digital celebrities influence consumer behavior. Her book is based on her doctoral thesis and provides insights into the world of social media influencers, backed by thorough research and interviews with professionals in the field.

Mureșan is also a lecturer and a key figure in advancing the study of digital marketing in Romania. She combines her practical experience in the field with her academic knowledge, striving to improve how businesses and influencers communicate with their audiences in an ethical and effective manner. Her work highlights the importance of transparency and ethics in influencer marketing, ensuring that brands and influencers can maintain trust with their audiences.