Nir Eyal is a renowned expert in behavioral design, focusing on the intersection of psychology, technology, and business. With a background in game development and advertising, Eyal has become a key figure in understanding how products capture and hold consumer attention. He has consulted for several start-ups and major companies, applying his deep knowledge of behavioral psychology to help them build habit-forming products. Eyal is also an author of Indistractable, a book that complements his work in Hooked, focusing on maintaining focus and managing distractions in the digital age.

Eyal has taught at prestigious institutions such as Stanford’s Graduate School of Business and Hasso Plattner Institute of Design, sharing his insights on how psychological triggers can be leveraged to design products that people love to use. His work bridges the gap between technology and human behavior, offering practical advice for companies seeking to develop products that become integral parts of users’ lives.