Richard Wiseman is a distinguished psychologist and professor at the University of Hertfordshire, known for his innovative research on luck, deception, and self-help. With a background in experimental psychology, Wiseman has authored multiple bestsellers that bridge the gap between rigorous scientific inquiry and practical applications in everyday life. His work has gained widespread recognition through large-scale experiments and collaborations with media outlets such as BBC’s Tomorrow’s World and The Daily Telegraph.

Wiseman’s approach to psychology is both accessible and engaging, blending humor and science to explore how our thoughts, beliefs, and memories shape our lives. Through books like The Luck Factor and Quirkology, he invites readers to question their assumptions and learn how small changes in behavior and perspective can lead to significant improvements in well-being.