Simon Sinek is a renowned British-American author, motivational speaker, and leadership expert known for his profound insights into the world of leadership, purpose, and human behavior. He gained international recognition with his 2009 book, Start with Why, where he introduced the concept of the “Golden Circle”—a framework that explains how great leaders inspire action by clearly communicating their purpose (“why”). His influential TED Talk on this concept, titled “How Great Leaders Inspire Action,” has become one of the most-watched TED Talks of all time, solidifying his status as a thought leader in the fields of business and leadership.

Sinek’s work goes beyond conventional approaches to leadership, advocating for a shift from focusing on profits to prioritizing people and purpose. His other bestselling books, such as Leaders Eat Last and The Infinite Game, further emphasize the importance of trust, cooperation, and long-term thinking in leadership. He frequently speaks about creating environments where people feel safe, valued, and motivated to contribute. His unique blend of anthropology, business strategy, and motivational speaking continues to inspire individuals and organizations to lead with empathy and vision.