Dr. Gabija Toleikyte is a Lithuanian neuroscientist and business coach, known for her expertise in cognitive and behavioral sciences. She earned her PhD in neuroscience from University College London, where her research focused on the brain’s mechanisms related to habit formation and decision-making. Toleikyte has since become a prominent figure in applying neuroscientific insights to personal development and leadership coaching. Currently, she teaches psychology at Sheffield Hallam University and delivers talks worldwide, including TEDx presentations, where she shares her knowledge on how the brain influences our behaviors and habits.

Through her work, Toleikyte bridges the gap between academic research and practical applications, helping individuals and organizations harness the power of neuroscience to achieve personal and professional growth. Her book “Why the Fck Can’t I Change?”* (translated as “Fck! De ce nu mă schimb?”*) is a culmination of her research, offering readers practical strategies for overcoming psychological barriers to change.